Looking our best is great, but looking and feeling our best is something else. And what tells people we feel great? A beaming, confident smile, of course.

Aquafresh® High Definition™ White toothpastes start to work from the very first brush. That’s because the micro-fine Illumipearls™ technology lifts stains and polishes for up to 3x better whitening* and a beautiful illuminated smile.

*versus a regular toothpaste.

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Reasons to smile

Smiling makes you feel happier. As you smile, a message is sent to your brain telling it that you're happy, triggering the release of those feel-good endorphins. But it also has an affect on those around you, which is what makes a broad white smile so powerful.

An open smile on a first date, for example, establishes a feeling of immediate intimacy. In a packed bar or party, an open-mouthed smile full of white teeth is a lot more visible and reassuring from further away than a tight-lipped one, automatically presenting you as someone relaxed and easy-going.

- Smiling simulates a feeling of trust, so smiling broadly on a first date as soon as you meet can establish a feeling of immediate intimacy. Not only that but it’ll make you look and feel your very best.


- Who said it was unprofessional to smile at work? In actual fact, smiling makes you come across as in control and approachable. Together with an assertive personality and you’ve got a winning combination
- Smiling simulates a feeling of trust, so smiling broadly on a first date as soon as you meet can establish a feeling of immediate intimacy. Not only that but it’ll make you look and feel your very best.


- Who said it was unprofessional to smile at work? In actual fact, smiling makes you come across as in control and approachable. Together with an assertive personality and you’ve got a winning combination
- Smiling simulates a feeling of trust, so smiling broadly on a first date as soon as you meet can establish a feeling of immediate intimacy. Not only that but it’ll make you look and feel your very best.


- Who said it was unprofessional to smile at work? In actual fact, smiling makes you come across as in control and approachable. Together with an assertive personality and you’ve got a winning combination

At work, regular smiling helps you come across as in control and approachable.

Put together a smile enhanced by the right tooth whitening toothpaste and a positive frame of mind and you’ve got a winning combination.

But perhaps the smile’s greatest power lies in its infectious quality; smiles are contagious, when one breaks out others quickly follow, lifting any social situation.

Top tips for lighting up a room with your smile

Make sure you smile at everybody individually in the room. Locking eyes with them and flashing your pearly whites leaves a lasting impression and encourages positivity amongst others.

Always brush your pearly whites with new AQUAFRESH® High Definition™ White toothpastes, so that the next time someone introduces themselves, you can flash them a super, illuminated smile with confidence.

Practice smiling. No, really. Rifle through some photographs and find one the ones where you have a smile that you like, and then try to repeat the same smile in the mirror. It works.

- Smiling simulates a feeling of trust, so smiling broadly on a first date as soon as you meet can establish a feeling of immediate intimacy. Not only that but it’ll make you look and feel your very best.


- Who said it was unprofessional to smile at work? In actual fact, smiling makes you come across as in control and approachable. Together with an assertive personality and you’ve got a winning combination
- Smiling simulates a feeling of trust, so smiling broadly on a first date as soon as you meet can establish a feeling of immediate intimacy. Not only that but it’ll make you look and feel your very best.


- Who said it was unprofessional to smile at work? In actual fact, smiling makes you come across as in control and approachable. Together with an assertive personality and you’ve got a winning combination
- Smiling simulates a feeling of trust, so smiling broadly on a first date as soon as you meet can establish a feeling of immediate intimacy. Not only that but it’ll make you look and feel your very best.


- Who said it was unprofessional to smile at work? In actual fact, smiling makes you come across as in control and approachable. Together with an assertive personality and you’ve got a winning combination

Notice how looking at pictures of your friends smiling causes you to smile back. If you are ever feeling down, take a look at some photos of your friends having a good time and notice how it lifts your mood.

Visualise yourself making others smile through your presence. Remember, nothing helps produce your best smile more than a whitening toothpaste, such as AQUAFRESH® High Definition™ White toothpaste and a confident, positive frame of mind.