Looking our best is great, but looking and feeling our best is something else. And what tells people we feel great? A beaming, confident smile, of course.

Aquafresh High Definition White toothpastes start to work from the very first brush. That’s because the micro-fine Illumipearls technology lifts stains and polishes for up to 3x better whitening* and a beautiful illuminated smile.

*versus a regular toothpaste.

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Reasons to smile

Smiling makes you feel happier. As you smile, a message is sent to your brain telling it that you're happy, triggering the release of those feel-good endorphins. But it also has an affect on those around you, which is what makes a broad white smile so powerful.

An open smile on a first date, for example, establishes a feeling of immediate intimacy. In a packed bar or party, an open-mouthed smile full of white teeth is a lot more visible and reassuring from further away than a tight-lipped one, automatically presenting you as someone relaxed and easy-going.

- Smiling simulates a feeling of trust, so smiling broadly on a first date as soon as you meet can establish a feeling of immediate intimacy. Not only that but it’ll make you look and feel your very best.


- Who said it was unprofessional to smile at work? In actual fact, smiling makes you come across as in control and approachable. Together with an assertive personality and you’ve got a winning combination
- Smiling simulates a feeling of trust, so smiling broadly on a first date as soon as you meet can establish a feeling of immediate intimacy. Not only that but it’ll make you look and feel your very best.


- Who said it was unprofessional to smile at work? In actual fact, smiling makes you come across as in control and approachable. Together with an assertive personality and you’ve got a winning combination
- Smiling simulates a feeling of trust, so smiling broadly on a first date as soon as you meet can establish a feeling of immediate intimacy. Not only that but it’ll make you look and feel your very best.


- Who said it was unprofessional to smile at work? In actual fact, smiling makes you come across as in control and approachable. Together with an assertive personality and you’ve got a winning combination

At work, regular smiling helps you come across as in control and approachable.

Put together a smile enhanced by the right tooth whitening toothpaste and a positive frame of mind and you’ve got a winning combination.

But perhaps the smile’s greatest power lies in its infectious quality; smiles are contagious, when one breaks out others quickly follow, lifting any social situation.

Top tips for lighting up a room with your smile

Make sure you smile at everybody individually in the room. Locking eyes with them and flashing your pearly whites leaves a lasting impression and encourages positivity amongst others.

Always brush your pearly whites with new AQUAFRESH High Definition White toothpastes, so that the next time someone introduces themselves, you can flash them a super, illuminated smile with confidence.

Practice smiling. No, really. Rifle through some photographs and find one the ones where you have a smile that you like, and then try to repeat the same smile in the mirror. It works.

- Smiling simulates a feeling of trust, so smiling broadly on a first date as soon as you meet can establish a feeling of immediate intimacy. Not only that but it’ll make you look and feel your very best.


- Who said it was unprofessional to smile at work? In actual fact, smiling makes you come across as in control and approachable. Together with an assertive personality and you’ve got a winning combination
- Smiling simulates a feeling of trust, so smiling broadly on a first date as soon as you meet can establish a feeling of immediate intimacy. Not only that but it’ll make you look and feel your very best.


- Who said it was unprofessional to smile at work? In actual fact, smiling makes you come across as in control and approachable. Together with an assertive personality and you’ve got a winning combination
- Smiling simulates a feeling of trust, so smiling broadly on a first date as soon as you meet can establish a feeling of immediate intimacy. Not only that but it’ll make you look and feel your very best.


- Who said it was unprofessional to smile at work? In actual fact, smiling makes you come across as in control and approachable. Together with an assertive personality and you’ve got a winning combination

Notice how looking at pictures of your friends smiling causes you to smile back. If you are ever feeling down, take a look at some photos of your friends having a good time and notice how it lifts your mood.

Visualise yourself making others smile through your presence. Remember, nothing helps produce your best smile more than a whitening toothpaste, such as AQUAFRESH High Definition White toothpaste and a confident, positive frame of mind.